Our Principles

We are building the best observability software in the world. These principles guide every decision we make:

Instant Value

Get started in minutes, not hours

• Install or sign up in under two minutes
• Begin ingesting data and gain insights immediately
• Get started with zero configuration for common use cases
• Gain immediate ROI on your time investment

Effortless Operations

Systems that manage themselves

• Self-healing and automatic recovery from issues
• Simple scaling — as straightforward as adding nodes in an autoscaling group (in AWS) or changing the number of replicas (in Kubernetes)
• No specialized database administration skills required
• Worry-free upgrades and maintenance
• Built-in reliability and stability

Complete Observability

Everything you need in one platform

• Unified logs, metrics, and traces with correlation
• Intuitive UI and powerful APIs
• Feature-rich yet simple to use
• Designed for scale

Accessible Costs

Enterprise capabilities without enterprise pricing

• Benefit from dramatically lower storage and operational costs
• Get transparent pricing for both self-hosted and SaaS
• Avoid surprise bills and cost spirals
• Optimize your observability budget

Universal Usability

Built for everyone

• Helps beginners accomplish complex tasks easily
• Lets experts leverage existing skills and knowledge
• Uses familiar interfaces and standard protocols
• Offers a gentle learning curve with powerful advanced features

Real-World Performance

Optimized for actual usage patterns

• High performance for common observability workloads
• Smart tradeoffs that benefit the majority of users
• Hardware-accelerated processing where it matters
• Efficient scaling with your data growth

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These principles aren't just words — they're measurable commitments that drive our product development and user experience.