Our Principles
We are building the best observability software in the world. These principles guide every decision we make:
Instant Value
Get started in minutes, not hours
- Install or sign up in under two minutes
- Begin ingesting data and gain insights immediately
- Get started with zero configuration for common use cases
- Gain immediate ROI on your time investment
Effortless Operations
Systems that manage themselves
- Self-healing and automatic recovery from issues
- Simple scaling — as straightforward as adding nodes in an autoscaling group (in AWS) or changing the number of replicas (in Kubernetes)
- No specialized database administration skills required
- Worry-free upgrades and maintenance
- Built-in reliability and stability
Complete Observability
Everything you need in one platform
- Unified logs, metrics, and traces with correlation
- Intuitive UI and powerful APIs
- Feature-rich yet simple to use
- Designed for scale
Accessible Costs
Enterprise capabilities without enterprise pricing
- Benefit from dramatically lower storage and operational costs
- Get transparent pricing for both self-hosted and SaaS
- Avoid surprise bills and cost spirals
- Optimize your observability budget
Universal Usability
Built for everyone
- Helps beginners accomplish complex tasks easily
- Lets experts leverage existing skills and knowledge
- Uses familiar interfaces and standard protocols
- Offers a gentle learning curve with powerful advanced features
Real-World Performance
Optimized for actual usage patterns
- High performance for common observability workloads
- Smart tradeoffs that benefit the majority of users
- Hardware-accelerated processing where it matters
- Efficient scaling with your data growth
These principles aren't just words — they're measurable commitments that drive our product development and user experience.